![]() That’s one of the strongest data points you can offer. If there are people using your product or service who wouldn’t know what to do without you, we want to hear about it. We reached out to the company and invested. ![]() Several years ago, we heard a handful of our founders raving about a new business intelligence tool called Looker. Second, if you have a product in market, a small group of passionate early customers is a strong indicator for us. What do you understand about a market or a need that no one else does - that other companies in the space get wrong? And why is your company the most likely to win at addressing this gap? ![]() ![]() Above all, we look for compelling and contrarian insight into how the world works.
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